One way to make sure you’re offering content to your audience in the format they prefer is changing your blogs to podcast…..
WordPress.com now uses interesting plug-ins like Anchor.fm that actually helps you convert any of your blogs to a podcast. A free plugin like ‘podcast importer’ can be used to link your WordPress site with Anchor.
Podcast like videos is becoming a smart and engaging way of catching your target audience. People on the move are hungry for content. When they can’t read, they want to listen to what matters to their buying needs. Here is where a blog converted to a podcast can fill in the gap.
Using your blog and podcast in WordPress can help to level up the Search engine optimization game as well by creating content focused around keywords and gives added exposure, whether it’s content for the podcast or blog post. Having podcast embedded in the blog helps adds character to the person behind the blog and form a closer connection, as podcasts are a fantastic way of conveying information in a manner that is easy to consume.
Adding a podcast is a great way to build the brand’s reputation because nearly all Australians know about it and about 37% of them listen to a podcast each month. It’s simple- you are empowering your story with a voice. Voice is fast becoming a more engaging way to engage the customer. Also, you are treated as an authority in your industry, if you can say something convincingly through a podcast.
There are many benefits to readers fully immersing themselves in the written content of a blog. But podcast enables users to listen to your work just like while performing everyday activities, like going for a walk, driving, cooking or wherever it’s convenient for the listener. Unlike blogs, the advantage of podcasts is that they do not require the visual attention of the audience and allows them to multitask.