Brick and mortar shops are on the decline. This trend is going nowhere, more so after the Covid-19 constant lockdowns and increase in online sales. Australian shoppers had been moving to online shopping prior with the eCommerce and online shopping industry growing 17.3%, on average from 2015 to 2020.
Here are ways you can encash on this growth model:
Focus on your loyal customers instead of new ones. If one knows how to retain customers, the conversion rate will be higher each time they visit your site. Also, using more videos is a great way to increase traffic. One can make educational videos that add value to your product sales. Videos that showcase products’ benefits and product reviews also help.
Look at ways to also, increase customer experience. So, yourbiggest enemy is not competition but theback button. Companies have to look after all the aspects of the customer relationship end-to-end. Ensure your engagements keep them hooked. A good way to do that is to create the medium of Live Chats. These help in resolving the doubts of the customer quickly. It also helps the customer to find exactly what they are looking for.
Everything said and done, great visuals always hold more attention. Online shopping depends highly on photos of the samples that they are buying. The photos have to be captivating and also need to be real.
As many as 3 trillion customers are purchasing products through their mobile phones. We know it that e-commerce is rocking on smart phones. So, it’s crucial to strategize for the mobile shopping market. Constant testing of the mobile site is important for a simple and attractive shopping experience. If your business is building, don’t shy away from offering discount coupons and offers. Genuine offers make the customer happy. Everyone feels important while saving money. Promotional offers help in attracting and maintaining new clients.
A recent study shows that online shoppers abandon their carts once they learn of the shipping cost. The customers would rather opt for free shipping than faster shipping. So, try and give it to them in a cost that is worth their pocket. Another interesting tactic is to use the affiliate marketing route
We all know that the relationship between a producer and a promoter is known as “affiliate marketing.” It’s performance-based marketing in which the prompters bring in new customers as well as increase brand exposure.
Last but not the least, offer your customer a money back or reliable return policy. If the product is good, you don’t have to bother about getting too many back. If the product is not up to the mark, it helps the customer build trust in the company. The return policy is also important.